UK✆ +44 (0)208 242 4992 --- US✆ +1 818 646 8070

Privacy Policy

superFLY is committed to protecting your privacy. We NEVER pass your details on to 3rd parties outside of the superFLY group. We simply love and respect you too much to share you with anyone else!

Our policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.



How we collect information

We may collect and process data about you in the course of providing our services such as when you:

  • Submit a flight request

  • Email, text, or use any other form of electronic messaging with superFLY

  • Register with superFLY

  • Purchase a flight or related product or service

  • Request a callback from us

  • Contact us directly

  • Visit our website

  • When you interact with our advertising and applications



What information do we collect

We may collect the following information:

  • Contact information, including email address and/or telephone number.

  • Travel and flight preferences

  • Details of any contact between you and superFLY

We DO NOT store any of your financial details such as debit or credit card information


Special category personal data

In the course of providing services to you (or for any air passengers that you represent), we may collect information that could reveal your racial or ethnic origin, physical or mental health or religious beliefs; for example, you may inform us:

  • of a specific medical condition which may affect your (or another passenger’s) ability to fly;

  • that you (or another passenger) require special assistance for a flight;

  • about specific dietary requirements that you (or another passenger) may have.

Such information is considered ‘special category’ personal data under applicable European data protection legislation. By providing any special category personal data you explicitly consent that we may collect and use it in order to provide our services and in accordance with this notice; if you are representing another person whose special category persona data is being provided to us, you are responsible for obtaining that person’s explicit consent to such processing.  If you do not allow us to process any special category personal data, this may mean we are unable to provide all or parts of the services you have requested from us, and we may not be able to guarantee your safety on board.


How we use your information

We use your data as follows:

  • To improve our products and services by understanding our customers needs

  • To organise your flight, security and/or immigration related matters

  • To contact you

  • Marketing communications

  • Improving your experience non the superFLY website

  • Payment processing and credit referencing agencies;

  • Website usage (including but not limited to statistical analysis, sales and marketing research, tracking page views, activity and visitor navigation paths, marketing campaigns, and links


Visiting Our Website

Use of cookies

Cookies are small text files which are transferred from our websites, applications or services and stored on your device. We use cookies to help us provide you with a personalised service, and to help make our websites, applications and services better for you.

We use cookies to:

  • gather customer journey information across our site
  • ensure your privacy in our secure sites, and prevent unauthorised access to your data
  • store log in details for our secure sites, so you don’t have to key them every time you log in
  • temporarily store details input into our calculators, tools, illustrations and demonstrations
  • store details of your marketing, product and business unit preferences to improve our targeting and enhance your journey through our sites
  • evaluate the advertising and promotional effectiveness of the site

The cookies we use may be session cookies (temporary cookies that identify and track users within our websites, applications or services which are deleted when you close your browser or leave your session in the application or service) or persistent cookies (cookies which enable our websites, applications or services to “remember” who you are and to remember your preferences within our websites, applications or services and which will stay on your computer or device after you close your browser or leave your session in the application or service).

The specific cookies we use are:

Strictly necessary cookies - These are cookies which are needed for our websites, applications or services to function properly, for example, these cookies allow you to access secure areas of our website or to remember your details for you.

Performance cookies and analytics technologies - These cookies collect information about how visitors and users use our websites, applications and services, for instance which functionality visitors use most often, and if they get error messages from areas of the websites, applications or services. These cookies don't collect information that identifies a visitor or user. All information these cookies collect is aggregated and therefore anonymous. We only use these cookies to improve how our website, applications and services work.

Functionality cookies - These cookies allow our websites, applications and services to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

We do not store personal information obtained from cookies in a way that others could read and understand, and we never sell or distribute cookie information without your permission.

You may be able to restrict cookies or block all cookies if you wish. However if you disable cookies this may affect your ability to use certain websites, applications or services. For more information about cookies and instructions on how to adjust your browser settings to accept, delete or reject cookies, you can visit or the Information Commissioner’s Office website.

IP Address and traffic data

We keep a record of traffic data which is logged automatically by our servers, such as your Internet Protocol (IP) address, device information, the website that you visited before ours and the website you visit after leaving our site. We also collect some site, application and service statistics such as access rates, page hits and page views. We are not able to identify any individual from traffic data or site statistics.



Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, amongst other things, the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.



How the law protects you

superFLY takes measures to protect your data and keep it private, but your privacy is also protected by law. Data Protection law states that we are only allowed to use your personal information if we have a valid reason to do so. superFLY complies with the data protection principles, meaning that your personal information is:

  • fairly and lawfully processed
  • only processed for a limited time
  • adequate, relevant and not excessive
  • accurate and complete
  • not kept longer than necessary
  • processed in accordance with your rights
  • kept secure
  • not transferred to countries without adequate protection



Uses made of the information

We use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.

  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.

  • To carry out our obligations arising from any contracts entered into between you and us.

  • To notify you about changes to our service.


How do we keep your information secure?

To ensure the security of your data, we use appropriate technology and procedural methods.

We will not keep your data for any longer than necessary for the purposes of your interactions and transactions with superFLY



How can you amend your information?

To amend or to remove your data please contact superFLY or call us on +44 (0) 208 242 4992 (24 hours)

 With effect from 25 May 2018 you also have the following rights:

  • Rectification: If the information that we hold about you is inaccurate or out of date, you have a right to ask us to correct it.

  • Objection to use of legitimate interests: If you disagree with us relying on the legitimate interests grounds for using your personal data, you can object to us doing so. We will then reassess the extent to which we can continue to use the data in light of your particular circumstances.

  • Restriction: In some circumstances you can ask us to restrict the ways in which we use your personal data.

  • Portability: You have the right to receive some limited kinds of information in a portable format.


Changes to this Privacy Policy

From time to time we may need to amend the superFLY’s privacy policy, any changes will be shown on this page. If you would like to be notified of any changes please let us know by calling us on +44 (0) 208 242 4992 (24 hours)


Contacting superFLY

For questions about your data please contact superFLY or call us on +44 (0) 208 242 4992 (24 hours). If you'd like a copy of your information held at superFLY there may be a small reasonable fee payable to meet our costs in providing you with details of the information we hold about you. Please contact superFLY or call us on +44 (0) 208 242 4992 (24 hours)


superfly jetblue.jpg